{"product_id":"the-dream-society-rolf-jensen-mcgraw-hill","title":"The Dream Society - Rolf Jensen","description":"\u003cp\u003eThe book has a previous owner's stamp.\u003c\/p\u003e\n\n\u003cp\u003eHow the coming shift from information to imagination will transform your business.\u003c\/p\u003e\n\n\u003cp\u003eThe future is uncertain­­the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years.\u003c\/p\u003e\n\n\u003cp\u003eBy identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls \"the Dream Society.\" This dream society is characterized by the commercialization of emotions.\u003c\/p\u003e\n\n\u003cp\u003eIn this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need.\u003c\/p\u003e\n\n\u003cp\u003eThose who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.\u003c\/p\u003e","brand":"Knjigeraj","offers":[{"title":"Default Title","offer_id":56140754977112,"sku":"R10557","price":7.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/0722\/1080\/files\/the-dream-society-rolf-jensen-knjigeraj_073fcf83-142b-43dc-8c2c-f31309f3993a.jpg?v=1762446497","url":"https:\/\/knjigeraj.hr\/products\/the-dream-society-rolf-jensen-mcgraw-hill","provider":"Knjigeraj","version":"1.0","type":"link"}